The policy explains how topics are selected, claims verified and commercial interests separated from the review. The user decision comes before keyword density: every material statement should answer a practical question.
Source hierarchy
Regulator registers, applicable laws, operator terms, campaign pages and account-visible information are primary sources. Independent review and complaint platforms add context but do not replace a regulator.
User reviews are treated as changeable feedback. A single review is not generalised without repeated, documented evidence.
- 1. Regulators and legislation.
- 2. Operator terms, privacy, promotions and cashier.
- 3. Independent complaint and comparison platforms.
- 4. Public user feedback.
- 5. Marketing material only to identify the original claim.
Review framework
We check the operator and licence, country eligibility, games and providers, payments and limits, bonus mechanics, KYC, support, public complaints, mobile UX and safer-gambling tools.
We do not add a self-serving AggregateRating to our schema. Third-party scores are attributed and date-stamped.
Update cycle
Core pages are reviewed at least quarterly and whenever a major licence, operator, promotion or complaint status changes. Dynamic ratings are checked on publication but are not presented as real-time.
A visible reviewed date reflects an editorial check, not merely an automated build timestamp.
SEO and language
Keywords are grouped by search intent and written naturally. Old years and numbered searches are explained as historical or ambiguous when no live offer can be verified.
H1–H6 headings appear only inside the main content. Navigation, dialogs and the footer use semantic non-heading labels and ARIA.
Corrections
Material errors are corrected promptly and a primary source replaces a secondary one when available. A partner may supply evidence, but changes are accepted only when independently verifiable.
Commercial pressure is not a reason to remove accurate criticism.
Frequently asked questions
Who controls the review?
The editorial process approves it based on sources and method.
Does affiliate compensation affect the verdict?
It should not; commercial routing and factual review are separated.
How often are facts checked?
At least quarterly for core data and when a material change is identified.
Why is there no site-owned star rating?
A self-serving rating can mislead. We use attributed, date-stamped third-party observations instead.
Gambling can cause financial harm. Never borrow to gamble or chase losses. Set a money and time limit before playing.
